The insurance sector is highly competitive and dynamic in Côte d’Ivoire due to a booming economy and rising standards of living with increasingly demanding clients. In order to allow all segments of the population to have access to traditional insurance products, Saham Assurance has designed new products called “micro insurance” that will be marketed through mobile phones (smartphone and USSD course).
Thus, Saham Assurance proceeded this Friday, April 5, 2019 in Abidjan, the launch of 3 insurance products whose subscription, claim and compensation are fully digital. These are the products Assistance Trip, Fire Assistance, Assistance Hospitals. According to Léonce Augou, Director of Partnerships and Synergy, these are products with low premiums for Health Coverage, Individual Traffic Accident and Fire Assistance. “Saham Assurance CI’s exclusive products are commercial offers for people who have little or no access to insurance benefits,” he said. According to Léonce Augou, a public communication accompanied by land actions will be initiated for this purpose in major cities including Abidjan, Yamoussoukro, Korhogo and Bouaké, to inform the population of the existence of the offer and its mechanism. “To facilitate the presentation of the product, a naming has been awarded. ” ASSO ”, diminutive of Associate, that is to say the friend on whom we can count in all circumstances, ASSO is a personification of Saham Assurance ” he will underline.
In his presentation, the Director of Partnerships and Synergy indicated that the subscription to the 3 new products is via the mobile phone operator MTN for 300 FCFA and via Saham Digital application available on Google Play. ” With a subscription of 300 FCFA per month per person, you will benefit from a guaranteed 100,000 FCFA package for the product Assistance Trip and a guaranteed 500 FCFA package for the Fire Assistance product ” concluded Léonce Augou .
Long before that, Saham Assurance CEO Roland Ouedraogo said that through these three products, Saham Assurance Ci wants to increase its expertise in innovation and maintain its position as the first CIMA Zone Company.
Insurance leader, present in Africa and the Middle East, SAHAM Insurance weighs more than 52 billion CFA francs of turnover. It brings together more than 3,000 employees around the world, who engage every day with individuals, professionals and companies to advance, realize their projects and look to the future with confidence. Saham Assurance also has more than 53 brokers and other intermediaries.